I bought this a few days after a high-profile launch ad campaign, famously featuring Cheryl wearing no make-up – apart from mascara and this cream. The Magic Touch Instant Blur (£6.88 for 15ml) is part of a new line of skincare, Skin Perfection, for under-35s. Containing ‘Optical Blur Polymers’, L’Oreal says: “it blurs the appearance of shine, pores and irregularities for a soft-focus finish”, similar to the Garnier 5 Second Instant Blur (£12.99 for 30ml).
The marketing was slick but in my view, this is just a silicon primer with skincare benefits in disguise. I think it’s interesting that L’Oreal avoided describing it specifically as a primer in its marketing and on the Boots website, it’s listed under serums and skin treatments….
I road-tested it few times and I have to say, I wasn’t massively impressed. It felt very thick and difficult to ‘slip’ over the skin. I tried wearing it on a good skin day on its own, and it did smooth a few bumps and pores out and made my skin feel velvety, but added absolutely zero colour even though it’s meant to be tinted. My skin started to become shiny as it normally would half way through the day too. Unless you’re the 0.1% of the female population with absolutely perfectly smooth and even-toned skin (what, you’re not?!), I can’t see how you’d be comfortable without at least some concealer, tinted moisturiser or foundation on top.
Day two and I applied the cream and then foundation. It made my skin quite dry and it was difficult to blend my foundation over the top. I tried using my fingers and a brush on separate days to add my foundation and it created odd dry patches – and that’s on me, with oily skin!
As a primer it held my make-up in place well during the day for at least six hours. If you like to use a silicon primer to control oil, open pores and so on – not something I recommend if you have sensitive skin as the formulations can be quite harsh – it’s reasonably priced. I don’t think this is a patch on the king of silicon primers, the Benefit POREfessional (£24.50 for 22ml) and for a budget buy, I prefer the Garnier version.
I found it very difficult to cleanse my skin at the end of the day when I tested this product. I definitely had to thoroughly double-cleanse with a hot cloth, because after only one cleanse I really felt like it left a film on my skin – not good…